As of the third quarter of 2017, Facebook had 2.07 billion monthly active users, solidifying the company's position as the largest, most influential social network in the world.
Facebook has introduced 3 over-arching categories in which now all ad objectives sit under. You can concentrate on awareness, consideration, or conversion, depending on which sales criteria funnel you want to improve.
There are 6 Powerful Ways to Target Your Customers with Facebook Ads: Location, Demographics, Interests, Behaviors, Custom audiences, Look-a-like audiences
Deliver your ads to identified protential customers
Customers visit your website by clicking ads, and explore your information
Strengthen your customer base with remarketing ads
Keep Communicating and close moew sales